Able to be ahead of the curve. Unlikely to become obsolete.
The communication program encompasses 36 of the 120 credit hours required for a bachelor's degree. This provides you with the opportunity to pursue multiple majors, minors or concentrations while working toward your communication degree. Take courses such as :
- Intro to Social Media
- Short Film screenwriting
- Mass Media and Society
- Public Relations
- Digital Video Production I & II
- Front-End Development for the Web
Alex Hill '19
Tune in here.
Each semester, faculty members invite industry leaders into their classrooms to share experiences and lead classroom discussions. Students not only have the ability to engage with key leaders within these industries, but also ask questions and network.
Past speakers have included digital artist Jonathan Monaghan, OK GO musician Damian Kulash, crowdfunding experts Shawn Neal and Jeff Wenzel of the Woodshed Agency, renowned marketing expert David Meerman Scott, Emmy award-winning filmmaker Tony D’Annunzio and American game designer Brenda Romero.
Jason Schmitt, Associate Professor, Communication & Media
Stay ahead of the curve with a Communication & Media degree.
User Experience (UxD) Design
Learn the methods, techniques, and technologies of the fastest growing field in web development, which, according to EMSI Analyst, added over 9,000 new jobs per month last year and is estimated to increase by more than 50% over the next three years alone. With these courses, you'll learn how to perform user research and testing, front-end development, and system administration so you can find your place in this exciting new profession.
Virtual Reality/Augmented Reality
Learn how to create data-driven, scientific storytelling in a virtual reality or augmented reality experience by utilizing your artistic, technical and scientific coursework. There is a growing demand for VR/AR experts and the field is projected to expand as industries like aerospace and defense, consumer electronics and the medical field incorporate VR/AR into new areas.
Social Media Production and Promotion
Understanding how to diffuse and disseminate a message in real-time is key in today’s world. Social media is a direct pipeline that brands use to reach potential customers and loyal consumers. Students learn a multi-faceted approach toward social media campaigns, targeted branding, in-depth consumer listening and the art of promotion.
Film and Media Production
Film and media production are growing creative industries. Demand has steadily increased as more companies look for fresh creative content to boost brand recognition. Obtaining a media-savvy blend of rich media production skills and quality writing prepares you to thrive in the new media workplace.
Gain experience outside of the classroom.
Before you graduate from Clarkson with a Communication & Media major, you can gain valuable work experience. Employers often seek students who take initiative and complete several internships or co-ops prior to graduation. We partner with a variety of companies within the area to provide you with the ability to attain a successful internship or co-op that fits your interests and future ambitions.
Here are some places students have worked recently:
- ESPN Radio/Albany
- B99.3 FM/Star Country 100.1 FM/1470AM
- Canton-Potsdam Hospital Foundation
- SLC Arts Council
- Ice Blade Studios
- ZZ Athletics
- Train With Peaks
- Sports Information Office
- Communication & Media Department
- Horizons Program
- Web development
- PR office
- Social Media/Interactive Media marketing office
- Video production and editing
- Career Center
- Alumni Office
Communication & Media graduates have gone on to work for organizations including:
- 20th Century Fox TV
- Walt Disney Attraction Technology
- Mapquest/Verizon Location Services
- USA Hockey
- National Basketball Association (NBA)
- General Electric
- American Lung Association
- Procter & Gamble
- Harpoon Brewery
- CVS Health
- CA Technologies
- C-4 Analytics
- Community Bank NA
- FORCE Communications
- Platform9 Systems, Inc.